Search Engine Marketing (SEM) Specialist

We are searching for an SEM expert to manage all pay-per-click (PPC) marketing activities.

The Search Engine Marketing (SEM) Specialist will manage all paid search campaigns on Google, Yahoo and Bing, and also other search and display marketing engines. An excellent SEM Specialist will effectively manage the paid search budget and work while using SEO and Marketing team so that you can maximize ROI, drive traffic, and customers.

Job Responsibilities:

  • Execute tests, collect and analyse data, identify trends and insights to experience maximum ROI in paid search campaigns
  • Track, report, and analyse website analytics and PPC initiatives and campaigns
  • Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies
  • Optimize copy and squeeze pages for paid google search marketing campaigns
  • Perform ongoing paid keyword discovery, expansion and optimization
  • Research and analyse competitor advertising links

Candidate Requirements:

  • Proven SEM experience and success managing PPC campaigns across Google, Yahoo and Bing
  • Well-versed in performance marketing, conversion, an internet-based customer acquisition
  • Up-to-date with the latest trends and greatest practices in google search marketing
  • In-depth experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite)
  • Experience with website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
  • Strong analytical skills and experience generating SEM reports
  • Familiarity with A/B and multivariate experiments
  • Working knowledge of HTML, CSS, and JavaScript development and constraints
  • BS/MS degree in Marketing or perhaps a quantitative, test-driven field

Work Trial:

Mode: ( Video / Voice / In-Person)
Work trial period varies based on individual applications.
Further information will be provided once your application is assessed.


Company Details

RGC Global

Follow    171
Melbourne
Other Industry
1000+ Employees
Business Formal
Chinese, Dutch, Spanish; Castilian